{"id":431,"date":"2020-10-08T18:11:48","date_gmt":"2020-10-08T16:11:48","guid":{"rendered":"https:\/\/dev.webtraxlab.com\/erica\/storia\/"},"modified":"2021-07-28T17:07:20","modified_gmt":"2021-07-28T15:07:20","slug":"history","status":"publish","type":"page","link":"https:\/\/www.erica-it.com\/en\/history\/","title":{"rendered":"History"},"content":{"rendered":"

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HISTORY<\/strong><\/span><\/h3>[\/vc_column][\/vc_row][vc_row][vc_column]\t\t
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Tradition<\/h3>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t

Turn of the century, Busto Arsizio. In the town’s cotton mill, the tale of a man of the century moves to the fast pace of his looms: automatic and jacquard, they create increasingly complex designs. A true novelty at the time. It is 1901 and in the heart of what will become the most prolific industrial hub in Italy, Ottorino Maderna gives life to Erica Industria Tessile. His dream of producing top quality Italian fabrics sold all over the world has already come true.<\/p>\n<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tRead More<\/a>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t\t

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Innovation<\/h3>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t

The company\u2019s past intertwines with the history of Italy, and mirrors it. Growth in the twenties, debut of exports in the forties, exponential expansion abroad in the sixties. Erica\u2019s textile production transforms: its furnishing fabrics will be worn by a new generation of Italians, with jacquard and plain-weave fabrics now destined for tailored garments. This is the new face of a modern company gearing up to become a leader in the fashion sector.<\/p>\n<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tRead More<\/a>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t\t

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Creativity<\/h3>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t

From cotton mill to pr\u00eat-\u00e0-porter: in the seventies, its fabrics reach the Milan catwalks, the latest fashion capital in an increasingly fast-paced and connected world. The new internal style office, a natural evolution of the company, becomes a breeding ground for young creative talent. Today it is run by Denise De Lange, and each year comes up with unique collections to present at major international trade fairs.<\/p>\n<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tRead More<\/a>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t\t

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Quality<\/h3>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t

Innovating by treasuring the past. Evolving while remaining true to tradition. Today, like yesterday, the company is a leader in the creation of textile prints featuring original and customised motifs. Tailor-made designs that celebrate the Italian know-how loved by markets around the world.<\/p>\n<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tRead More<\/a>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n[\/vc_column][\/vc_row][vc_row disable_element=”yes”][vc_column][vc_column_text]

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TRADIZIONE<\/h2>\r\n \r\n
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Busto Arsizio, primi del Novecento. Nel Cotonificio della citt\u00e0 la storia di uomo del secolo si muove al ritmo incalzante dei suoi telai: automatici e jacquard, realizzano disegni sempre pi\u00f9 complessi. Per l\u2019epoca, una vera novit\u00e0. \u00c8 il 1901 e nel cuore di quello che diventer\u00e0 il polo industriale pi\u00f9 prolifico d\u2019Italia Ottorino Maderna d\u00e0 vita a Erica Industria Tessile. Il sogno di produrre tessuti italiani di altissima qualit\u00e0 venduti in tutto il mondo \u00e8 gi\u00e0 realt\u00e0.<\/p><\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>

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INNOVAZIONE<\/h2>\r\n \r\n
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La storia dell\u2019azienda attraversa cos\u00ec quella d\u2019Italia, e in lei si rispecchia. La crescita degli anni Venti, il debutto dell\u2019export degli anni Quaranta, l\u2019espansione esponenziale verso l\u2019estero degli anni Sessanta. La produzione tessile di Erica si trasforma: i tessuti d\u2019arredo diventano il guardaroba di una nuova generazione di italiani, con jacquard e tinti in filo ora destinati alla confezione di produzioni sartoriali. \u00c8 il nuovo volto di un\u2019azienda moderna che si prepara a diventare leader nel sistema moda.<\/p><\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>

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CREATIVIT\u00c0<\/h2>\r\n \r\n
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Da un cotonificio al pr\u00eat-\u00e0-porter: negli anni Settanta i tessuti arrivano sulle passerelle di Milano, la nuova capitale della moda in un mondo sempre pi\u00f9 veloce, sempre pi\u00f9 connesso. Il nuovo ufficio stile interno, evoluzione naturale dell\u2019azienda, diventa un vivaio per giovani creativi. Oggi \u00e8 diretto da Denise De Lange e realizza ogni anno collezioni uniche, presentate alle pi\u00f9 importanti fiere di settore internazionali.<\/p><\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>

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QUALIT\u00c0<\/h2>\r\n \r\n
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Innovare facendo tesoro del passato. Evolversi rimanendo fedeli alla tradizione. Ieri come oggi l\u2019azienda \u00e8 leader nella creazione di stampe tessili di disegni originali e personalizzati. Un design tailor made che celebra il saper fare italiano amato dai mercati di tutto il mondo.<\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div><\/div><\/div>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

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